Don Simón wine touches down in Whole Foods!

by mary on April 1, 2013

Don Simón Spanish wine

I entered my Whole Foods store and this is what I saw! This huge display of Don Simón wines takes up the whole entrance area. Don Simón represents the worst side of Spanish wine with bad sangria and wine in cardboard boxes. Whole Foods has always had a small, but decent, if over-priced, selection of Spanish wines. How did these two wine worlds collide? There is no clue on the Whole Foods website. If the wine costs four dollars in Whole Foods….imagine its quality level! I am down, down, down about this…high profile, ultra-generic, low-quality wine does nothing good for the image of Spanish wine in the US. I will, in an attempt at fairness, try one of these wines….but it’s not going to be pretty!

 

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